Build the Skills and Confidence to Grow Internationally 

Whether you're preparing to export for the first time or looking to expand into new markets, the Export Masterclass provides practical knowledge, proven frameworks and expert guidance to help you succeed in international business. 

Delivered online and in-person, this interactive masterclass combines real-world insights, practical tools and peer learning to help businesses navigate the challenges of global trade and accelerate export growth. 

 

Why attend? 

Gain practical knowledge 

Develop a deeper understanding of the export journey, from market selection and market entry to pricing, sales activation, and international growth. 

Access proven tools and resources 

Learn practical processes, templates and frameworks that can be applied directly to your business. 

Learn from experts 

Benefit from the insights and experience of export practitioners and international trade specialists. 

Build valuable connections 

Network with fellow exporters, share experiences and learn how others are overcoming common export challenges. 

Receive a Statement of Attendance 

Participants who complete the full program will receive a Statement of Attendance recognising their commitment to building export capability. 

 

Program Overview 

The Export Masterclass comprises two modules, designed to provide a comprehensive understanding of export planning, market development and international sales. 

Participants are encouraged to attend both modules to gain the full value of the program. 

Please note: To create a more engaging and interactive learning experience, sessions are delivered live and are not recorded. 

Module 1: Export Strategy and Market Selection 

Learn how to: 

  • Define your export goals and growth objectives 
  • Assess your product or service offering 
  • Clarify your value proposition and competitive advantage 
  • Research and evaluate international market opportunities 
  • Use Australia's Free Trade Agreements (FTAs) 
  • Select priority export markets 
  • Develop effective market entry strategies 

 

Module 2: Export Readiness and Sales Activation 

Learn how to: 

  • Prepare your business for export 
  • Understand key legal and compliance requirements 
  • Apply Incoterms® 2020 in international trade 
  • Develop an export pricing strategy 
  • Identify and assess distributors, agents and partners 
  • Tailor your international sales approach 
  • Promote your products and services globally 
  • Convert opportunities into export sales 
  • Access available support programs and resources 

 

Who should attend? 

The Export Masterclass is ideal for: 

  • New and aspiring exporters 
  • Established exporters seeking growth opportunities 
  • Manufacturers and producers 
  • SMEs looking to expand into international markets 
  • Business owners, managers, and export professionals 

Whether you are taking your first steps into exporting or looking to strengthen your international growth strategy, this masterclass will equip you with the skills, tools and confidence to compete successfully in global markets. 

Ready to grow your export business? 

Contact the Australian Industry Group International Competitiveness team to learn more about upcoming Export Masterclass programs. 

Email: big@australianindustrygroup.com.au 
Phone: 1300 776 063 

Need help?

The Workplace Advice Line is Australian Industry Group’s national telephone advisory service for members’ on-the-spot workplace-related questions. 

You can also use Adviser Messaging when logged into our website. Click Message Us (at the bottom of each page) for simple queries, with support from our workplace advisers. 

Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100).
Email: Send an Email

Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)

General enquiries

Want to get in touch? We'd love to hear from you.